copywriting · Marketing Copywriting
Conversion-focused marketing copywriting for the Chinese market: writes and optimizes high-converting copy for product seeding posts, feed ads, campaign promotions, e-commerce detail pages, and landing pages — delivering headlines, body copy, selling-point lists, and CTAs.
Framework-driven process: gathers product selling points and audience info, translates features into benefits with FAB, structures with AIDA/PAS, and generates multiple headline options from proven formulas. Includes a mandatory "de-AI" style check and script-based character counts for length-constrained formats.
Example invocation: "Write a Xiaohongshu seeding post for this coffee machine, selling points are…"
Full brief
Positioning
copywriting is a "sales-oriented" marketing copywriter: everything aims at driving purchase or conversion — selling points, benefits, CTAs. It writes conversion copy only, not general social content.
Core capabilities
- Six copy formats: seeding posts, feed ads, selling-point extraction, campaign promotions, e-commerce detail pages, landing pages — each with its own structure template and tone requirements.
- FAB selling-point translation: converts product features into user benefits (Feature → Advantage → Benefit), ranked by priority.
- Framework selection: AIDA / PAS / FAB / 4U / BAB chosen by content purpose.
- Headline/hook formulas: 2–3 headline options and CTA alternatives from proven formulas.
- Mandatory de-AI check: screened against AI-phrase and AI-structure lists; AI-flavor score ≥45/50 and overall quality ≥35/50 before delivery.
- Character-count validation: script-based counting for length-constrained formats; over-limit copy goes through text-condenser and is recounted.
Workflow
- Gather context (copy type, selling points, target action, placement, audience, proof points; asks when missing)
- Set tone (from profile or user instruction)
- Extract selling points with FAB, ranked
- Pick framework, draft structure, write headline/hook options
- Fill body (one argument per paragraph), write CTA options
- De-AI check + character validation, assemble and deliver
Inputs & outputs
| Input | Notes |
|---|---|
| Copy type | Required — seeding / feed ad / selling-point extraction / campaign / detail page / landing page |
| Product/service | Required — what it sells, core selling points, differentiation, promised outcome |
| Target action | Required — order, claim coupon, add to cart, click, DM, visit store |
| Placement/platform | Required — affects length, tone, CTA form |
| Proof material | Optional — sales figures, reviews, specs, cases, certifications |
| Audience | Optional — who reads, what purchase concerns they have |
Output: main headline/hook + alternatives, body copy, selling-point list (FAB), CTA alternatives, annotations on choices and frameworks used.
Boundaries with adjacent skills
| Skill | Lane |
|---|---|
| copywriting (this) | Sales/conversion-oriented marketing copy |
| xhs-note-creator | Full Xiaohongshu note packages (multi-card + caption + validation) |
| social-content | General social content for growth and engagement, not hard conversion |
| post-formatter | Structured posts strictly following PAS/AIDA frameworks |
Fit
- Conversion copy for e-commerce launches and campaigns
- Feed-ad short copy and headlines
- Selling-point organization and CTA design for detail/landing pages
- Selling-point extraction for seeding content
Before you start
- Prepare the three basics: selling points, target action, placement; missing items will be asked for.
- An account profile aligns copy with brand voice; without one it defaults to a neutral professional tone.
copywriting is part of the Aiglade Skill library. Invoke it from the Aiglade chat box in plain language.