skill-campaign-planner · Campaign Planning
A full campaign-planning skill: festival marketing, e-commerce tentpoles (618/Double 11), product launches, and buzz-building — delivered as an actionable, complete plan.
Covers goal breakdown, warm-up → peak → follow-up pacing, multi-platform content matrix, engagement mechanics, KOL tiering and budget splits, risk and compliance red lines, and performance metrics. Frameworks and models only — no recycled case studies.
Example invocation: "Build a Double 11 campaign plan for our beauty brand."
Full brief
Positioning
skill-campaign-planner produces an actionable marketing campaign plan covering goal → pacing → content matrix → mechanics → resources → risk → review metrics. It plans one campaign end-to-end — not single-post topic selection, not execution.
Core capabilities
- Goal → playbook mapping: strategy emphasis by awareness / conversion / acquisition goals.
- Campaign pacing model: warm-up / peak / follow-up (tentpoles add deposit-collection and final-payment beats), each with goals, content focus, and posting cadence — pacing is the core; firepower is never spread evenly.
- Content matrix: a grid of phase × platform × format, assigning which platform owns seeding, conversion, or buzz.
- Engagement mechanics library: giveaways, challenges, haul posts, pre-orders, group buys, co-branding — chosen per goal with mechanics and purpose explained.
- KOL tiering & budget: tiered guidance (top-tier for buzz, mid-tier for seeding, micro for volume) with rough budget ratios.
- Risk & compliance red lines: the usual traps — false claims, inducement tactics, platform rules, PR risk — with special attention to pricing/promotion compliance in tentpole sales.
- Performance metrics: stage-by-stage quantifiable KPIs and review methodology, closing the loop on measurement.
Workflow
- Lock the campaign type and core goal
- Build the pacing (warm-up / peak / follow-up)
- Lay out the content matrix (phase × platform × format)
- Design engagement mechanics (mechanism and purpose)
- Allocate resources (KOL tiers and budget ratios)
- Risk and compliance checklist
- Performance metrics (stage KPIs and review methodology)
- Output the structured plan
Inputs & outputs
| Input | Notes |
|---|---|
| Campaign type | Required — festival / e-commerce tentpole / product launch / buzz / anniversary |
| Goal | Recommended — followers / conversion / awareness / acquisition / clearance |
| Timing | Recommended — dates / tentpole windows |
| Resources | Optional — budget, platforms, KOL access, product/discount strength |
Output: a structured plan — goal → pacing calendar → content matrix → mechanics → resources/budget → risks → KPIs. Missing essentials (type/goal/timing) are filled in before the plan is written.
Boundaries with adjacent skills
- skill-trend-rider: trend-jacking for single posts; this skill plans one campaign end-to-end.
- skill-content-strategy: long-term series planning; this skill focuses on a single campaign.
- skill-collab-proposal: partnership/sponsorship proposals; this skill is the main campaign plan.
Fit
- Full-funnel planning for e-commerce tentpoles (618/Double 11/holiday season)
- Buzz and launch pacing for new product releases
- Plan-making for festival marketing, anniversaries, and brand events
- Delivering a complete, client-ready marketing plan
Before you start
- Provide at least the campaign type, goal, and timing; missing essentials are gathered before planning begins.
- The more complete the budget, platform, creator, and product/discount details, the more actionable the plan.
skill-campaign-planner is part of the Aiglade Skill library. Invoke it from the Aiglade chat box in plain language.