skill-competitor-analysis · Competitor Analysis
Competitor content analysis: full-dimension teardown of 1–5 same-niche competitor accounts — profile cards, topic distribution, format and posting rhythm, hit-content teardowns, engagement patterns, trend-jacking analysis, SWOT — finding differentiation opportunities and outputting prioritized action items.
Unobtainable creator-backend data is labeled "no public data," never fabricated. Falls back to public info when blocked. Actions split into quick wins (this week) vs. long-term plays, matched to the user's positioning and style.
Example invocation: "Analyze competitors' hit content and differentiation opportunities."
Full brief
Positioning
skill-competitor-analysis is a competitor content-strategy dissector: data- and hit-teardown-leaning, not strategic positioning (positioning distillation belongs to skill-positioning-analysis). Not niche-supply blue-ocean hunting either (that's skill-content-gap-analysis).
Core capabilities
- Competitor profile cards: one card per account (name/platform/follower scale/bio positioning, content-direction keywords, update frequency, main formats, Top 3 hits dissected).
- Topic distribution: theme classification with shares; evergreen vs. news vs. personal-experience topics.
- Format & rhythm: posts/short-video/live/carousel/collection mix, posting frequency and time patterns, cross-platform treatment.
- Hit teardowns: items with engagement ≥3–5× the account median, dissected per title hook, content structure, topic timing, format traits.
- Engagement patterns: like/comment/save/share ratios, comment-section traits, creator interaction tactics, save-type vs. share-type content.
- Trend-jacking analysis: trend-chasing frequency, speed, angles; jacked vs. regular content performance.
- SWOT: content-level SWOT per major competitor.
- Differentiation mining: five directions — topic whitespace, format, persona, audience sub-segmentation, platform.
- Data honesty: unobtainable data labeled "no public data," never fabricated; falls back to web search when blocked.
Workflow
- Gather context (1–5 competitor accounts, niche, platforms, focus)
- Profile cards (fetch homepages; degrade to web search)
- Topic analysis (last 30–90 days, classified with shares)
- Format & rhythm analysis
- Hit teardowns (engagement ≥3–5× account median)
- Engagement pattern analysis
- Trend-jacking analysis (hot-search API overlap)
- SWOT → differentiation opportunities → competition matrix + action items (quick wins/long-term, data-backed)
Inputs & outputs
| Input | Notes |
|---|---|
| Competitor names or links | Required, 1–5 accounts |
| Niche / sub-domain | Required |
| Target platforms | Optional (defaults to competitors' platforms) |
| Analysis focus | Optional — topics/format/growth/monetization |
| Own account name | Optional — enables "you vs. competitors" comparison |
Output: competitor content analysis report (profile cards, topic distribution, format rhythm, hit teardowns, engagement patterns, trend-jacking, SWOT, differentiation opportunities, action items).
Boundaries with adjacent skills
| Skill | Lane |
|---|---|
| skill-competitor-analysis (this) | Competitor content strategy and hit-pattern teardowns (data-leaning) |
| skill-positioning-analysis | Strategic differentiation positioning (strategy-leaning) |
| skill-content-gap-analysis | Niche-level supply-side blue-ocean hunting |
Fit
- Learning what competitors do and why it works
- Competitor research before setting content strategy
- Finding differentiation entry points (topic/format/persona/audience/platform)
Before you start
- Prepare 1–5 competitor names or links plus your niche/sub-domain.
- Providing your own account name gets a direct "you vs. competitors" comparison.
skill-competitor-analysis is part of the Aiglade Skill library. Invoke it from the Aiglade chat box in plain language.