skill-content-calendar · Content Calendar
Generate a monthly social content calendar: concrete topic + angle + visual direction per slot, covering Xiaohongshu, Douyin, Bilibili, and Weibo.
Consumes the content strategy's pillars and platform cadence baselines; reads the calendar base (published/scheduled/platform events) before planning to avoid collisions or gaps. Every topic must be specific enough for a writer to start immediately; promo posts stay under 20%, pillars spread evenly. Outputs an overview table plus the full schedule, adjustable afterwards.
Example invocation: "Plan my November Xiaohongshu calendar, 3 posts a week."
Full brief
Positioning
skill-content-calendar is the execution tool for monthly content planning: it turns content strategy into a slot-by-slot publish plan. It produces the concrete schedule — it doesn't redefine pillar theory.
Core capabilities
- Four-week scheduling: organized by week; each slot carries week/day, platform, pillar, format, goal, concrete topic, angle, visual direction, notes.
- Strategy consumption: pillar ratios and posting cadence from shared baselines; reads the content-calendar-log base (rhythm/gaps/upcoming events) before planning.
- Arrangement rules: pillars spread evenly, event posts locked first, ≥1 non-promo between promos, per-platform differentiation (no copy-paste).
- Input declaration: declares available vs. missing inputs up front; missing ones are marked as assumptions in the schedule.
- Requirement gathering: month/platforms, frequency, monthly goal, upcoming events, pillars, competitor/trend needs.
- Optional research: competitor content analysis, trending-topic research before scheduling.
- Adjustable: swap topics, move dates, add trending posts, rebalance pillars after the overview — then re-save.
Workflow
- Initialize: read Profile, existing pillars and style definitions
- Gather requirements: month/platforms/frequency/goal/events/pillars
- (Optional) competitor and trending research
- Content-mix planning: pillar ratios + format mix
- Build the full monthly schedule (4-week structure, presented at once)
- Output overview table + full schedule, saved to
outputs/内容日历/content-calendar-YYYY-MM.md - Adjust and re-save as needed
Inputs & outputs
| Input | Notes |
|---|---|
| Month & platforms | Which month, which platforms |
| Posting frequency | Per platform per week (baseline when unspecified) |
| Monthly goal | Growth / conversion / engagement / event push / authority (pick one) |
| Upcoming events | Launches/events/collabs/festivals in the next 4 weeks |
| Past hits / platform data / competitors | Optional; shapes pillar weights and topics |
Output: overview table + full schedule as a Markdown file.
Boundaries with adjacent skills
| Skill | Lane |
|---|---|
| skill-content-calendar (this) | Concrete monthly schedule |
| content-strategy | Meta-strategy: pillar theory, audience path, cadence principles; no schedule |
| content-matrix | Topic title pool; the schedule can draw from it |
| skill-content-calendar-log | Calendar timeline base (published/scheduled/platform events); read first |
| social-content | Writes copy per scheduled slot (downstream) |
Fit
- Monthly content planning for creators and teams
- Cross-platform content rhythm coordination
- Content arrangement for event/promo periods
- Topic-assignment drafts for content teams
Before you start
- No API key; trending-assisted topics need internet.
- Fuller inputs, better schedule: past hits, upcoming events, and platform data matter most; missing ones are marked as assumptions.
skill-content-calendar is part of the Aiglade Skill library. Invoke it from the Aiglade chat box in plain language.