social-content · Social Content Creation
A cross-platform generalist for social content: native-format hooks, body copy, hashtag strategy, and engagement prompts for Weibo, Douyin, Bilibili, Zhihu, newsletters, Xiaohongshu — with X and LinkedIn as outbound fallbacks — built for follower growth and engagement-driven content operations.
Each target platform gets a four-part package: the post itself (hook + body + CTA + hashtags, with character counts), an engagement strategy (timing and follow-up), visual direction, and 2–3 post variants for A/B testing. Every draft passes two mandatory quality gates before delivery: de-AI self-check ≥45/50 and overall quality ≥35/50.
Example invocation: "Write a Weibo post and a newsletter piece on work-from-home productivity tips."
Full brief
Positioning
social-content is the cross-platform generalist — the default when the target platform is uncertain or when one draft must serve multiple platforms. It creates freely (no framework binding) and delivers a complete, native-format content package per platform.
Core capabilities
- Native multi-platform formats: Chinese platforms (Xiaohongshu / Douyin / Bilibili / Weibo / newsletters / Zhihu) first, X and LinkedIn as outbound fallbacks — each draft follows its platform's conventions (character limits, image sizes, timing, platform rules).
- Four-part package per platform: the post (hook first line + body + CTA + hashtags, with character count vs. limit), engagement strategy (best posting time, follow-up actions, cross-platform linkage), visual direction (cover/art/video description), and 2–3 variants for A/B testing or staggered publishing.
- Mandatory quality gates: every draft is scored against text-polisher references — de-AI self-check ≥45/50 and overall quality (clarity / rhythm / authenticity / value density / tone fit) ≥35/50; nothing ships until both pass.
- Compliance checks: character counts verified by script against platform limits, banned/restricted words avoided, hashtag counts per platform convention.
- Profile awareness: with a Profile, the target platform is locked in, tone and hashtag sets match the account, and posting times come from the account's schedule.
Workflow
- Extract platform(s), content type, topic, goal, audience, tone (missing fields filled from Profile or generic defaults)
- Load each platform's specs; write the first-line hook from hook formulas; structure the body by content type
- Add hashtag strategy; run compliance checks (script-verified counts, banned words, hashtag counts)
- Pass both quality gates (de-AI, overall quality); revise failures before delivery
- Generate variants and deliver everything in format, written to
outputs/
Inputs & outputs
| Input | Notes |
|---|---|
| Platforms | Multi-select — e.g. Xiaohongshu, Douyin, Bilibili, Weibo, newsletters, Zhihu |
| Content type | Image-text note, short-video script, long post, Weibo short post, thread, carousel |
| Topic | Required — post topic or material / article URL |
| Goal / audience / tone | Optional — e.g. engagement / tier-1-2 professionals / product-seeding |
Output: a complete content package per target platform (post + engagement strategy + visual direction + variants), written to outputs/.
Boundaries with adjacent skills
| Skill | Lane |
|---|---|
| social-content (this) | Cross-platform generalist and fallback; free-form creation, one draft adapted per platform |
| xhs-note-creator | Xiaohongshu full-note specialist (multi-card + de-AI + caption + hashtags end-to-end) |
| video-script | Per-video shot lists and spoken scripts (hook scoring, second-by-second timing) |
| copywriting | Conversion copy (selling points, headline/body/CTA with alternatives) |
| post-formatter | Framework-locked structured posts (PAS / AIDA / BAB) |
Fit
- One topic going to several platforms — draft once, adapt per platform
- Platform undecided — draft generically first, fast
- Steady output for follower-growth and engagement-driven content operations
Before you start
- No API key; platform specs and hook formulas ship with the skill.
- Without a Profile, the output notes that supplying an account Profile would yield tighter platform fit and style matching.
social-content is part of the Aiglade Skill library. Invoke it from the Aiglade chat box in plain language.